For the Tokyo Olympics, Adidas wanted a campaign in which their female athletes spoke to the importance of girls playing sports. After all, girls who play sports are twice as confident as those who don’t. But by age 15, more than half of girls stop playing sports altogether. So, how did we convince the world of the importance of girls not skipping out on sports? Adidas bought a pre-roll execution I came up with, which utilized the “skip ad” prompt. The pre-roll spots urged people not to skip the ad, and to instead contribute to girls' sports.