Acura is the primary sponsor of the New Orleans Jazz Fest, the largest music festival in the world. My challenge was to create event communications that were very high-end, reflecting the Acura brand, but also fit in with the rustic vibe of the festival. To accomplish this, I had the privilege of working with famed album-cover artist Mark Burkhart on this project. He painted our ads, then baked them over big cans of hickory chips so they would crackle, giving them the rustic feel we wanted. We also created VIP invitations that folded out, like old Hatch Show posters, that were suitable for framing.