Business to Business
A huge portion of Mandalay Bay’s business is conventions. Most convention facilities tout square footage and amenities. Mandalay Bay wanted to do something entirely different. They wanted to focus on the industry leaders who have their conventions at Mandalay Bay, and the milestone moments that have happened during them. I interviewed each of these companies, and created ads based on their specific experiences.
"When RE/MAX went looking for a home, they would only consider
a waterfront property in a great location with at least 4,000 bedrooms."
For Mandalay Bay, Las Vegas
Type Business to Business