Moorea Beach Club
We were in charge of rebranding Moorea Beach Club, Mandalay Bay’s adults-only private pool. We wanted people to know that the pool now featured “European-style bathing” (i.e. – topless sunbathing). However, we wanted to communicate this in a non-sleazy way, to separate ourselves from the other Vegas adult pools. Thus, “Toptional” was born. The client liked the word so much, they copyrighted it.
This was named “Best Ad in Las Vegas” by Seven Magazine, the top Vegas publication.
For Mandalay Bay Resort and Casino