The University of Arizona came to us for a complete rebrand. We had to drill down to the DNA of the place, and determined it’s their unquenchable curiosity. That’s what drives them to send spacecraft to asteroids, and stay up all night pondering the possibility of pollinating date trees with drones. With that insight, “Wonder Makes Us” was born. This was a group effort of our whole team, and I’m proud it was featured on Ad Age’s Creativity. https://adage.com/creativity/work/university-arizona-wonder-makes-us-who-we-are/2219071