California Anti-Smoking Print/Digital
The statistics are shocking. Kids who shop in convenience stores are exposed to cigarette advertising, and that makes them twice as likely to start smoking. We were asked to come up with a campaign that would convey this atrocity to parents, voters and legislators, and galvanize them into banning these harmful tobacco ads from convenience stores. The images of children smoking really hit home, and legislation is in the works to outlaw this type of advertising.