Andrea Drever, ACD/Copywriter

Andrea Drever, ACD/Copywriter

La-Z-Boy TV

Our planners had a revolutionary idea. Instead of selling La-Z-Boy furniture to men, let’s sell our stuff to women. I admit, I was skeptical. But sales and stock prices skyrocketed when we launched this campaign featuring Brooke Shields. These particular spots feature an entire room makeover, playing up La-Z-Boy’s in-house designers. And also focus on their surprising new attractive recliner line, “Duo.”

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California Anti-Smoking Print/Digital